Modern Prairie

Client Overview

Modern Prairie, a burgeoning lifestyle brand, operates in the housewares, women’s apparel, and lifestyle sectors. The brand embarked on a mission to migrate its online platform from WooCommerce & Wordpress to Shopify. This transition aimed to enhance the ecommerce functionality and community features on the website to accommodate its growing base of highly engaged visitors.

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Project Objective

The primary goal was to create a robust Shopify site that could seamlessly handle both ecommerce transactions and community interactions. The objective was not only to migrate the existing website but also to design and implement a branded experience that would elevate the brand's online presence. The ultimate aim was to foster growth and drive sales through an optimized digital platform.

Challenges Faced

Modern Prairie encountered several challenges with its existing website. The platform was difficult to update and manage without the aid of developers. Moreover, it suffered from frequent crashes and bugs that posed significant hurdles for both the brand and its users. These issues not only hindered the user experience but also limited the brand's ability to scale effectively.

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Proposed Solution

To address these challenges, our team proposed a comprehensive solution. We undertook the task of redesigning, developing, and migrating Modern Prairie's website to the Shopify platform. This transition included updating the branding to reflect the brand's identity accurately and enhancing the site's functionality to provide a world-class user experience. By leveraging Shopify's robust features and flexibility, we aimed to create a platform that would not only meet the brand's current needs but also support its future growth.

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Results Achieved

Following the successful implementation of the solution, Modern Prairie witnessed remarkable improvements in its online performance:

Enhanced User Experience: The new website is intuitive and easy to navigate, providing visitors with a seamless browsing experience.‍

Improved Performance: The website now loads faster and is more stable, significantly reducing instances of crashes and technical glitches.‍

Increased Conversion Rate: Despite experiencing a surge in traffic, Modern Prairie observed a notable increase in its conversion rate. The optimized user experience and streamlined checkout process contributed to this success.‍

Record Sales Growth: As a result of these enhancements, Modern Prairie achieved its best sales months ever since the launch of the new website. The improved functionality and user-centric design played a pivotal role in driving this growth.

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Conclusion

The collaboration between Modern Prairie and our marketing agency yielded exceptional results, transforming the brand's online presence and driving tangible business outcomes. By migrating to Shopify and implementing a branded design and functional user experience, Modern Prairie successfully overcame its previous challenges and positioned itself for sustained growth in the competitive ecommerce landscape.